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Unlocking Success: 10 Essential Steps for New Real Estate Agents
Congratulations! You've just earned your real estate license, taking your first big step toward an exciting career as a real estate agent. While obtaining your license is a significant achievement, it's only the beginning of your journey in the real estate industry. To help you start your career on the right foot, we've compiled a list of the ten most crucial steps to take after getting your license.
1. Find a Real Estate Brokerage
Before you can officially start practicing as a real estate agent, you must work under the umbrella of a real estate brokerage. Choosing the right brokerage is essential because it can significantly impact your success as an agent. Instead of opting for a brokerage solely based on low fees and commission splits, focus on the following key factors:
- Mentorships and coaching opportunities
- Comprehensive career training programs
- Access to valuable resources and support
Once you've identified a brokerage that aligns with your goals and values, schedule an interview to discuss your potential partnership. You can request more information from our brokerage here.
2. Share the Word with Your Sphere of Influence
Your sphere of influence (SOI) comprises everyone you know, from acquaintances to family members. Leveraging your SOI is a powerful way to kickstart your career because many of your initial clients are likely to come from your personal network. People are more likely to hire an agent they know and trust. By informing your SOI that you're a realtor, you increase your chances of securing clients from your circle.
Our office provides agents with access to Marketing Support, powered by California Concierge, making it easy for your to request social graphics, an email blast, postcards and more to help you make this big announcement.
3. Join Real Estate Boards (Local, State, and Federal)
Real estate boards like the National Association of Realtors (NAR) and state-level associations play a vital role in differentiating real estate agents from realtors. Realtors have established their credibility and benefit from various perks, a supportive community, networking opportunities, and exclusive discounts. Becoming a member requires passing the NAR's Code of Ethics exam and affiliating with a broker who holds an Association of Realtors membership.
4. Join the MLS
The Multiple Listing Service (MLS) is a valuable database that offers detailed property information for real estate professionals. This resource allows you to search properties for sale, access property details, and provide better service to your clients.
5. Create a Real Estate Website
In today's digital age, having a professional real estate website is a must. Your website serves as a platform to generate leads, establish your expertise, and provide essential information to the public. Key features to include in your website are:
- Strong Search Engine Optimization (SEO)
- Mobile-responsive design and user-friendly navigation
- Messaging capability for client communication
- Multimedia content like images, videos, and virtual tours
- Up-to-date market data and property information
As a KW agent, you have access to a free agent website. However, if you’re looking for something more customized and robust, our Marketing Services, powered by California Concierge, can create and manage your website for you. This includes IDX, ADA Compliance, Blogs and more!
6. Print Your Business Cards
Business cards are essential for building brand awareness and trust in your real estate brand. They provide a tangible representation of your identity and can leave a lasting impression on potential clients. Be sure to distribute them strategically and display them in relevant locations.
Again, our Marketing Services, powered by California Concierge, are here to help! We have templated and custom options available to create the perfect card for your business. Once you’ve approved a design, our team will process your print order as well.
7. Decide If You Are Ready to Join a Team
New agents face a choice: go solo or join a real estate team. Each option has its pros and cons, such as access to a larger pool of leads and mentorship versus limited control over your work. Your decision should align with your available network and long-term goals.
8. Find a Real Estate Mentor
Having a mentor can significantly accelerate your learning and professional development. Seek out a mentor within your brokerage or office who can provide guidance and advice based on their experience.
9. Attend Training Classes
Education doesn't stop with your real estate license. Many brokerages offer training seminars and classes to help agents become more skilled negotiators, understand contracts, and establish efficient workflows. Continued learning is vital for your career growth.
At Keller Williams Realty, we invest in the evolution of your real estate career with an entire ecosystem of education, training, coaching, mentorship, professional development, and a worldwide network of top talent.
10. Determine Your Why
Your "why" is your driving force. It's the reason you became a real estate agent and your ultimate goal. When faced with challenges or setbacks, your "why" can be your guiding star, motivating you to persevere. Take time to identify and reflect on your "why" to maintain your inspiration throughout your real estate journey.
In conclusion, earning your real estate license is just the first step in a rewarding career. By following these ten essential steps, you can set yourself up for success and make the most of your new profession. Remember that hard work, determination, and continuous learning will be your allies on this exciting journey in the world of real estate.
